DIGITAL ADVERTISING
Reach the right audience with campaigns built around real business goals.
We plan, configure and manage digital advertising campaigns across Google, Facebook, Instagram and TikTok to generate website traffic, customer inquiries, appointments and qualified sales opportunities.
Planificamos, configuramos y administramos campañas de publicidad en Google, Facebook, Instagram y TikTok para generar tráfico, solicitudes, citas y oportunidades de venta.
Google Ads
Reach customers actively searching
Meta Ads
Facebook and Instagram campaigns
TikTok Ads
Video-first audience discovery
ACTIVE CAMPAIGN
Lead Generation
LIVE
Google Search Ads
Facebook Ads
Instagram Ads
TikTok Ads
Landing Pages
Conversion Tracking
ADVERTISING WITH A CLEAR PURPOSE
Digital advertising should connect directly with your customer acquisition system.
Advertising is not only about impressions, views or clicks. A successful campaign must direct the right audience toward a clear next step such as a quote request, consultation, appointment, purchase or contact form.
La publicidad no se trata solamente de impresiones, vistas o clics. Una campaña debe dirigir a la audiencia correcta hacia una cotización, consulta, cita, compra o formulario.
Marketive Group connects advertising campaigns with landing pages, forms, CRM pipelines, automated follow-up and conversion tracking.
Marketive Group conecta campañas con landing pages, formularios, CRM, seguimiento automático y medición de conversiones.
COMMON ADVERTISING PROBLEMS
Advertising can become expensive when the campaign and sales system are disconnected.
La publicidad puede volverse costosa cuando la campaña y el sistema de ventas no están conectados.
Ads send traffic to a general homepage.
Visitors may not understand the offer or know which action they should take next.
Los visitantes pueden no comprender la oferta ni saber qué acción deben tomar.Campaigns generate clicks but few inquiries.
The audience, message, offer or landing page may not be aligned.
La audiencia, mensaje, oferta o landing page pueden no estar alineados.Conversions are not tracked correctly.
Businesses may not know which campaign, ad or platform produced a real customer opportunity.
El negocio puede no saber qué campaña produjo una oportunidad real.Leads receive slow follow-up.
Potential customers may lose interest while waiting for confirmation or a sales response.
Los prospectos pueden perder interés mientras esperan una respuesta.
BUILD A COMPLETE ADVERTISING SYSTEM
Plan My Campaign
Planificar mi campaña
Connect your campaigns with landing pages, forms and automated follow-up.
Conecta tus campañas con landing pages, formularios y seguimiento automático.
CAMPAIGN STRATEGY
Audience. Message. Offer. Conversion.
Audiencia. Mensaje. Oferta. Conversión.
OUR ADVERTISING APPROACH
Every campaign starts with the customer action you want to generate.
Before launching advertisements, we define the service, audience, location, campaign objective, offer, landing page and conversion action required.
Antes de lanzar anuncios, definimos el servicio, audiencia, ubicación, objetivo, oferta, landing page y acción de conversión.
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Campaign objective
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Target audience
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Service area and locations
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Advertising message
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Offer and call to action
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Landing page strategy
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Lead capture process
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Conversion tracking
ADVERTISING PLATFORMS
Campaigns built for the way customers search, browse and discover.
Campañas diseñadas para la forma en que los clientes buscan, navegan y descubren.
01
GOOGLE ADS
Reach customers who are actively searching for your services.
Google Ads can connect your business with people searching for a specific service, product or solution.
Google Ads conecta tu negocio con personas que buscan activamente un servicio o solución.- Search campaigns
- Local service targeting
- Call campaigns
- Keyword research
- Negative keywords
- Conversion tracking
02
META ADS
Generate awareness and inquiries across Facebook and Instagram.
Meta campaigns can reach audiences according to location, interests, behavior and engagement with your business.
Meta Ads puede alcanzar audiencias según ubicación, intereses, comportamiento e interacción.- Facebook advertising
- Instagram advertising
- Lead generation campaigns
- Website conversion campaigns
- Video and image ads
- Remarketing audiences
03
TIKTOK ADS
Use short-form video to introduce your brand to new audiences.
TikTok advertising can support brand awareness, traffic, lead generation and video-first promotional campaigns.
TikTok Ads puede apoyar reconocimiento, tráfico, captación de clientes y campañas de video.- Video campaigns
- Audience awareness
- Website traffic
- Lead generation
- Conversion campaigns
- Creative testing
GOOGLE ADS MANAGEMENT
Appear when customers are actively searching for what you provide.
Google Search Ads can position your business in front of customers searching for specific services, products or solutions in your target locations.
Google Search Ads puede mostrar tu negocio a clientes que buscan servicios, productos o soluciones específicas.
Connect Ads with Lead Generation Conectar publicidad con captación de clientes →Target relevant searches
Organize keywords according to service, customer intent and geographic location.
Communicate a clear offer
Create headlines and descriptions aligned with the customer’s search.
Continue the same message
Direct visitors toward a page designed for the advertised service.
Measure customer actions
Track forms, calls, bookings or other defined campaign conversions.
TIKTOK ADVERTISING
Build attention with short-form video campaigns.
TikTok campaigns require strong visual content, an immediate message and a clear action. We organize the campaign structure around the available creative assets and business objective.
Las campañas de TikTok requieren contenido visual fuerte, un mensaje inmediato y una acción clara.
Capture Attention
The first seconds communicate the problem, result or offer.
Explain the Value
The video demonstrates why the service is relevant.
Present the Action
The customer is invited to visit, register, request or contact.
Track the Result
Campaign actions are measured according to the selected objective.
ADVERTISING LANDING PAGES
Every advertisement should continue with a focused customer experience.
A landing page should match the advertisement, explain the offer, address common concerns and direct the visitor toward one primary action.
Una landing page debe coincidir con el anuncio, explicar la oferta y dirigir al visitante hacia una acción principal.
Explore Web Design & Development Conocer diseño y desarrollo web →Matching Headline
Continue the promise or message from the advertisement.
Clear Service Offer
Explain what the customer receives and why it matters.
Trust Information
Include relevant reviews, experience or business information.
Lead Capture Action
Direct the visitor toward a form, call, booking or purchase.
CONVERSION TRACKING
Measure meaningful customer actions, not only clicks and views.
Mide acciones importantes del cliente, no solamente clics y vistas.
Website Form Submission
Track when a visitor completes a lead or quote request form.
Appointment Booking
Measure consultations, calls or appointments scheduled.
Phone Call
Track qualifying calls when supported by the platform.
Purchase or Payment
Record completed transactions when the system supports it.
Quote Request
Identify customers requesting pricing or project estimates.
CRM Opportunity
Connect campaign leads with organized sales opportunities.
ADVERTISING & CRM
Organize every advertising lead inside your sales pipeline.
When a prospect completes a form, their information can enter the CRM with the campaign source, service interest and opportunity stage.
Cuando un prospecto completa un formulario, su información puede ingresar al CRM con el origen, interés y etapa correspondiente.
Explore CRM Setup & Management Conocer configuración y administración de CRM →Visitor arrives
The customer enters from Google, Meta or TikTok.
Form is completed
Contact and service information are collected.
Opportunity is created
The lead enters the correct sales pipeline.
Communication begins
Confirmations, notifications and tasks activate.
DIGITAL ADVERTISING SERVICES
Campaign support from initial strategy through ongoing management.
Soporte desde la estrategia inicial hasta la administración continua.
Campaign Strategy
Estrategia de campaña
Define the objective, audience, platform, offer and conversion action.
Definimos objetivo, audiencia, plataforma, oferta y conversión.Account Configuration
Configuración de cuenta
Configure campaign settings, access, business details and billing structure.
Configuramos accesos, datos comerciales y estructura de campaña.Audience Research
Investigación de audiencia
Define locations, interests, search intent and customer characteristics.
Definimos ubicación, intereses, intención y características.Advertisement Copy
Textos publicitarios
Develop headlines, descriptions and calls to action for the campaign.
Creamos títulos, descripciones y llamadas a la acción.Creative Direction
Dirección creativa
Organize the required images, videos and creative formats.
Organizamos imágenes, videos y formatos necesarios.Landing Page Connection
Conexión de landing page
Direct campaign traffic toward a focused service or offer page.
Dirigimos el tráfico hacia una página enfocada.Pixel & Conversion Setup
Configuración de conversiones
Configure supported tracking events, pixels and conversion actions.
Configuramos eventos, píxeles y acciones compatibles.Campaign Monitoring
Monitoreo de campaña
Review spending, audience response, clicks and defined conversions.
Revisamos inversión, respuesta, clics y conversiones.Campaign Optimization
Optimización de campaña
Adjust audiences, messages, keywords, placements and budget allocation.
Ajustamos audiencias, mensajes, palabras, ubicaciones y presupuesto.
OUR CAMPAIGN DEVELOPMENT PROCESS
A structured advertising process from strategy to optimization.
Un proceso estructurado desde la estrategia hasta la optimización.
Business Review
Análisis del negocio
We review services, customers, locations, offers and current marketing.
Revisamos servicios, clientes, ubicaciones y ofertas.Platform Selection
Selección de plataforma
We determine whether Google, Meta, TikTok or a combination is appropriate.
Definimos si corresponde Google, Meta, TikTok o una combinación.Campaign Strategy
Estrategia publicitaria
We define the objective, audience, message, offer and budget structure.
Definimos objetivo, audiencia, mensaje, oferta y presupuesto.Campaign Construction
Construcción de campaña
We configure advertisements, audiences, locations and campaign settings.
Configuramos anuncios, audiencias, ubicaciones y ajustes.Tracking & Testing
Seguimiento y pruebas
We test links, forms, landing pages and supported conversion events.
Probamos enlaces, formularios, páginas y conversiones.Launch & Optimization
Lanzamiento y optimización
We monitor campaign activity and make adjustments based on performance.
Monitoreamos la campaña y realizamos ajustes.
ADVERTISING EXPECTATIONS
Advertising performance depends on more than the campaign alone.
Results are affected by the offer, audience, competition, budget, service area, website experience, response speed and sales process.
Los resultados dependen de la oferta, audiencia, competencia, presupuesto, website, velocidad de respuesta y proceso de ventas.
A clear and competitive customer offer.
A landing page aligned with the advertisement.
A sufficient budget for the selected market.
Fast customer confirmation and sales follow-up.
Accurate conversion and lead source tracking.
Continuous testing and campaign improvement.
FREQUENTLY ASKED QUESTIONS
Questions about digital advertising services.
Preguntas sobre servicios de publicidad digital.
Which advertising platform should my business use? +
The appropriate platform depends on your audience, service, budget, customer intent, available content and campaign objective.
La plataforma adecuada depende de la audiencia, servicio, presupuesto, contenido y objetivo.
Do you manage Google Ads? +
Yes. Services may include search campaigns, keyword organization, advertisement copy, location targeting and conversion tracking.
Sí. Podemos administrar búsqueda, palabras clave, textos, ubicación y seguimiento.
Do you manage Facebook and Instagram Ads? +
Yes. Meta campaign services may include lead generation, website traffic, conversion, video and retargeting campaigns.
Sí. Podemos crear campañas de leads, tráfico, conversiones, videos y remarketing.
Do you manage TikTok Ads? +
Yes. TikTok campaign services depend on the available video content, audience, objective and platform requirements.
Sí. Las campañas dependen del contenido disponible, audiencia, objetivo y requisitos de la plataforma.
Is the advertising budget included? +
No. Advertising spend is paid directly to Google, Meta, TikTok or the selected advertising platform.
No. La inversión publicitaria se paga directamente a la plataforma correspondiente.
Do I need a landing page? +
A dedicated landing page is strongly recommended when the existing website does not clearly match the advertisement.
Una landing page es recomendable cuando el website actual no coincide claramente con el anuncio.
Do you guarantee a specific number of leads or sales? +
No. Advertising results depend on market conditions, budget, competition, audience, offer, website and sales follow-up.
No. Los resultados dependen del mercado, presupuesto, competencia, oferta, website y seguimiento.
LAUNCH YOUR DIGITAL ADVERTISING CAMPAIGN
Connect the right audience with a clear offer and organized sales process.
Conecta la audiencia correcta con una oferta clara y un proceso de ventas organizado.